DRESSING FOR THE PARTY:
The Ultimate Guide to brand packaging in an omnichannel environment
Download now to find out how your product’s brand category affects packaging decisions in a convenience driven environment, and why you need to put consumer demands for sustainability in packaging first as you future-proof your designs.
Readers of the white paper will:
- Find out how a product’s brand category influences packaging decisions
- Gain an understanding of the importance of packaging sustainability, both from a cost and environmental standpoint
- Uncover advice on which packaging elements should be retained across shopping channels, and which need to change
- Discover a step-by-step way to approach packaging to help ensure a successful launch in an omnichannel marketplace