DRESSING FOR THE PARTY:

The Ultimate Guide to brand packaging in an omnichannel environment

Download now to find out how your product’s brand category affects packaging decisions in a convenience driven environment, and why you need to put consumer demands for sustainability in packaging first as you future-proof your designs.

Readers of the white paper will:

• Find out how a product’s brand category influences packaging decisions
• Gain an understanding of the importance of packaging sustainability, both from a cost and environmental standpoint
• Uncover advice on which packaging elements should be retained across shopping channels, and which need to change
• Discover a step-by-step way to approach packaging to help ensure a successful launch in an omnichannel marketplace