When changing or updating your brand's labeling or packaging, consumer research is key to success. While our tip sheet was created specifically in response to rebranding and package design modifications to eliminate racial bias and be more inclusive—the tips shared here will help any brand update their visual identity to help ensure continuity and effectiveness. Download your rebranding tip sheet today to learn more!

For more information on our research approaches, check out ​PackPulse™ and ProductPulse™.