How Your Brand’s Sustainable Practices Are Impacting Shopper Behavior
Navigating the complexities of sustainability, brands and consumers
Consumers are looking at the brands they buy, and how those brands are employing sustainability practices. But are brand shifts to sustainability really driving increased purchasing? The not-so-simple answer is: sometimes. To discover if a shift in manufacturing, sourcing, packaging or other environmentally responsible business practices will impact your brand in a positive way, you must employ the RIGHT market research approaches to truly understand human behavior around sustainability practices, and understand your audience in particular. Check out our white paper for more insights from our consumer behavior study around this topic, the latest trends, and what you can do to keep up.