Consumers and Sustainability: Ways to Innovation and Communication
From preserving water quality to responsible waste management, reducing pollution to clean air, the sustainability
practices of companies are changing. Our recent study on corporate ESG (Environmental, Social and Governance) practices uncovered insights about all areas of ESG—including a deep dive into Environmental issues.
So how can your brand pivot their product development to make sure sustainability innovations can dovetail with top consumer concerns like convenience, price and taste? And how can you best communicate these changes with your target audiences?